210920 Jessica Jung on CNBC International 9/20/2021
With over 9.9 million Instagram followers to her name, being a social media influencer proved to be a full-time commitment for South Korean pop-star @jessica.syj.
Her secret?
“You have to be genuine, and you have to have a character for yourself. Then there’s a connection that’s made between you and your followers. That’s how it grows,” the 32-year-old singer-turned-entrepreneur told CNBC’s Inside E-commerce.
The former member of K-pop band Girls’ Generation gave her fans credit for her success as well. “I’m very lucky because my career actually started in an era where social media just began setting its roots. My fans and I started building it together.”
Watch more of her interview with CNBC’s Rosanna Lockwood by clicking the link in our bio.
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Source: cnbcinternational
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